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Template:Infobox Website Sparkology is an exclusive online dating service "that caters to young and successful professionals in the metropolitan scene."[1] named Sparkology as the "best elite site" for online dating.



Founder Alex Furmansky launched Sparkology in October 2011, with under $500,000 in seed funding. Sparkology was originally exclusive to New York City,[2] but now includes Washington D.C.[3][4] and has plans to expand to Boston, Los Angeles, and San Francisco.[5]

As of April 2013, 7,000 people had joined the site and two Sparkology couples have gotten engaged.[6]

Methodology and membership

Images:Sparkology Invitations.jpg
Sparkology invitations for new members

Sparkology takes a more exclusive approach to online dating that seeks to focus on service and quality. The community is invite-only and men must be verified graduates of top universities as a means to filter out some of the pitfalls of other online dating services: dead accounts, fake profiles and spam. Regarding the site's model, Sparkology's Furmansky said, "The opportunity lies in focusing on a specific demographic and offering them a superior experience that a middle-market behemoth could never match."[7]

The site's pricing structure seeks to further encourage quality. Women members buy monthly subscriptions while men purchase "spark packs."[7] Sparkology describes spark packs as the "virtual currency to initiate conversations that eliminates unwanted impersonal e-mails. Women receive meaningful interactions from men that are genuinely interested, while men no longer need to spam dozens of profiles to get a response."[1]

Sparkology also employs special behavioral algorithms to help match members and also has city concierges that can help write a member's profile or plan and book member dates.[1]

Reception named Sparkology as the "best elite site" for online dating.[7] According to CBS New York, "Sparkology is by and large the most innovative and honest online dating experience out there."[8]

On March 26, 2013, Melissa Francis interviewed Furmansky about Sparkology on the Fox Business Network.[9]


  1. 1.0 1.1 1.2 "About Sparkology". Sparkology.
  2. "Men Must be Graduates of Elite Universities to Join New Invite-Only Dating Site". Mashable. 31 January 2012.
  3. "Washington Dating Gets Even Snobbier". Washington City Paper. 8 March 2013.
  4. "4 Ways To Find Your Perfect Match Today (We're Serious!)". Refinery29. 15 March 2013.
  5. "Washington D.C.'s Best Online Dating Sites: What Makes a Good Dating Site? (Part II)". Sparkology. 14 January 2013.
  6. "Sparkology is for Yuppies Who Can't Get Laid". Vice. 16 April 2013.
  7. 7.0 7.1 7.2 "Online Dating Matures: 5 New Sites That Will Get You Lucky". 16 October 2011.
  8. "NYC’s 5 Best Dating Sites, Matchmakers & Singles Activities". CBS New York. 7 March 2012.
  9. "Do You Have the Academic Background to Date on Sparkology?". Fox Business Network. 26 March 2013.

External links

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